Swing’er.”ġ967 “Let others change for the better. This is our tribute to the Spitfire – 35 years young in 1997.ġ963 “…if you go for girls who go for swinging cars…”ġ966 “Longer, lower, wider, faster. safety and emissions regulations, and an unfavorable dollar/ pound exchange rate.ĭuring the Spitfire’s 18-year history, Triumph promoted the little roadster’s virtues in the consumer press with colorful ads aimed primarily at youthful buyers. Spitfire production ended in August 1980 as the car fell victim to short-sighted management at British Leyland, U.S. A larger 1500cc engine followed shortly thereafter. ![]() As the ad at left says, “…nothing looks like the Spitfire…” The car was an instant hit.Ī 1970 design “facelift” by Michelotti freshened the car’s look for the new decade, and accompanying chassis and suspension tweaks improved handling. Launched in October 1962, the Spitfire featured sleek styling by famed Italian designer Giovanni Michelotti. ![]() Triumph produced the fun and affordable Spitfire for 18 years, during which time over 314,000 were built. Sponsored by the Texas Triumph Register, a VTR Chapter
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